On-Off MarketingPlan, approve and publish a week of social posts
On-Off Marketing is the content tool On-Off Group uses for the businesses it runs. It proposes a week of posts, a person approves every one, and it publishes them to Instagram, Facebook, LinkedIn and TikTok at the time chosen.
How it works
Each business in the tool has its own brief, voice, photos and connected accounts. The week moves through four steps, and nothing is published without a person saying yes.
Plan
The tool proposes one idea for each day, based on the business's brief and on what did well the week before. Anyone on the team can swap an idea or write their own.
Write
When someone asks for an idea to be written, the tool drafts the carousel or video post and its caption, using the business's own photos.
Approve
A person reads every post as it will appear, changes what they want, and approves it for a day and time. Posts that are not approved never go out.
Publish and learn
At the chosen time the post goes to the accounts the business connected. Each week the tool reads the likes, comments and saves and says what to keep and what to try next.
Where posts go
Each business connects its own accounts, once, from the tool's settings. Posts go only to the accounts that business connected, and only after approval.
- One calendar per businessWhat is posted, what is scheduled, what needs approval and which days are still empty, on one page.
- Approval before anything goes outEvery post waits for a person's yes. The tool never posts a draft.
- Results in one placeLikes, comments, saves and reach for each post, and a short weekly review.
How TikTok works in On-Off Marketing
TikTok is one of the networks a business can connect. This is exactly what the tool does with it.
Connecting
In the business's settings, a team member chooses Connect TikTok and logs in with TikTok. The tool reads the account's display name and username so the team can see which account is connected.
Posting
When a post for TikTok is approved and its time comes, the tool checks the account's posting options with TikTok, then sends the images or video and the caption to that account. Posts go up as private (only the account owner can see them), and the team makes them public in the TikTok app. If the account cannot take a direct post, the post goes to the TikTok inbox as a draft instead.
Disconnecting
Disconnect in the business's settings removes the connection and asks TikTok to withdraw the tool's access. It can also be removed from TikTok's own app permissions. The tool does not read other people's content, messages or followers.
Who runs it
On-Off Marketing is built and operated by On-Off Group UK Ltd, a design and innovation company registered in England and Wales (company number 15422106), with a team in Makati City, Philippines. Access is by invitation for our team and the teams of the businesses we produce content for.